- On April 12, 2016
Ugg, known for their super comfortable boots, has created loungewear to elevate your spa experience, that feels like nothing else. Expertly crafted from premium materials, UGG® loungewear includes robes, tops, pants, and throws that softly wrap the body in luxurious comfort
In 1978, Australia native Brian Smith, landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots, and they were an immediate sensation.
By the mid-1980s, UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. When winter came along, UGG boots were in ski shops and were seen in lodges from Mammoth to Aspen. People didn’t just like wearing UGG boots; they fell in love with them and literally could not take them off.
In 1995, Deckers bought UGG Australia, and by the end of the 90s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well – people were embracing, and feeling empowered, by living a more casual lifestyle. UGG became one of the symbols of this lifestyle.
By 2000, a love that began on the beaches had become an icon of casual style. It was at this time that the love for UGG grew in the east, over the Rockies, and in Chicago. Also in 2000, UGG Sheepskin boots were first featured on Oprah’s Favorite Things® and Oprah emphatically declared that she “LOOOOOVES her UGG boots.” From that point on, the world began to notice.
Today, UGG is recognized as a premium lifestyle brand that houses footwear, apparel, accessories, and handbags with a worldwide reputation for creating products that truly feel like nothing else.
Now launching its new loungewear, the mission continues to support the message “Live in Luxurious Comfort.” With the brand promise “Feels Like Nothing Else,” the new loungewear collection continues to reflect the essence of the UGG brand and speaks truthfully to the experience the brand delivers.