- On June 22, 2018
Spa owners, directors and decision-makers focused on the top and bottom line, retaining staff, maximizing exposure and creating a distinct spa guest experience are at an advantage when they are open to trying new things, new trends, and creative ideas. While the best and most successful spa promotions are those that are purposeful, target an intended client group and are well-planned out… over time and through trial and error, spa leaders naturally develop an arsenal of strategies to attract business and grow a loyal customer base. Spa leaders are often all too familiar with the adage … “timing is everything” and what may not have worked once, could be a home run at a different time and/or place and under different circumstances.
One trend that is becoming more and more popular amongst spas is partnering with known travel and leisure sites including Travelzoo, Living Social and Groupon. These sites promote “spa deals” on a large scale, catering towards a specific geographic region and consumer profile. They can create an opportunity for a spa to highlight unique and appealing spa guest experiences and help a spa achieve desired results whether it be increasing local client exposure, driving business toward non-peak days and seasons and increasing revenue. The best partnerships are those where your partner takes time to learn about your business needs and goals, drawing from past client experience, successes and those initiatives that “fall short” to create an offer that works best for your operation and has a positive outcome. With the growing number of new spas and the growing number of spa visits each year, there’s certainly a demand for pampering spa treatments… the travel and leisure site route may be a strategy in your operation’s best interests.
The Source, FSA Editorial