Industry News

The psychology of managing difficult customers in your spa When faced with a difficult customer, spa staff can use psychological strategies to de-escalate conflicts and steer conversations toward a positive resolution. In luxury spas, guests expect exquisite service...

Some creative yield management approaches that go beyond conventional demand-based pricing models.  Effective yield management isn’t just about dynamic pricing (as much as we do love dynamic pricing). It’s about optimizing revenue in ways that enhance the guest...

In today’s fast-paced, AI-driven, and influencer-dominated world, simply offering excellent spa and wellness services is not enough. The expression ‘build it, and they will come’ doesn’t hold up when it comes to what has become an extremely competitive spa industry. Visibility is everything, and, when it comes to getting noticed and attracting more of your desired spa guests, there are countless opportunities.
We’ve looked at some key tactics that could make a difference to your business this year.

Enhancing Spa Treatments with Artificial Intelligence Spas are constantly exploring new ways to provide their customers with the best possible experience. With the advancements in technology, Artificial Intelligence (AI) has emerged as a tool that can greatly enhance...

Top 3 Restorative Treatments to Kick Off the New Year As the New Year begins, it’s the perfect time to prioritize self-care and renewal. Whether you’re aiming to recover from holiday stress or simply want to start the year feeling revitalized, a trip to the spa can be...

The Mental Health Benefits of Regular Spa Visits Our mental health is currently in a crisis with 23% of all Americans dealing with a mental health disorder and 5% stating they have considered self-harm or worse, we need to prioritize our well-being. Stress, anxiety,...

How much wellness actually impacts hotel revenue The Wellness Real Estate Report 2024 by RLA Global provides some insight into how much wellness is impacting hotel revenue.  With wellness tourism booming and more hotels and resorts implementing wellness programs, what...

Lori Crete’s SpaStar® Launches Pro Portal Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new...

How software improves retail sales in your hotel or resort spa Retail can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Here’s how software improves retail sales.  Software can play a...