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Industry News – April 2025

Industry News – April 2025

The psychology of managing difficult customers in your spa When faced with a difficult customer, spa staff can use psychological strategies to de-escalate conflicts and steer conversations toward a positive resolution. In luxury spas, guests expect exquisite service...
Industry News – March 2025

Industry News – March 2025

Some creative yield management approaches that go beyond conventional demand-based pricing models.  Effective yield management isn’t just about dynamic pricing (as much as we do love dynamic pricing). It’s about optimizing revenue in ways that enhance the guest...
Industry News – February 2025

Industry News – February 2025

In today’s fast-paced, AI-driven, and influencer-dominated world, simply offering excellent spa and wellness services is not enough. The expression ‘build it, and they will come’ doesn’t hold up when it comes to what has become an extremely competitive spa industry....
Industry News – January 2025

Industry News – January 2025

Enhancing Spa Treatments with Artificial Intelligence Spas are constantly exploring new ways to provide their customers with the best possible experience. With the advancements in technology, Artificial Intelligence (AI) has emerged as a tool that can greatly enhance...
Industry News – December 2024

Industry News – December 2024

Top 3 Restorative Treatments to Kick Off the New Year As the New Year begins, it’s the perfect time to prioritize self-care and renewal. Whether you’re aiming to recover from holiday stress or simply want to start the year feeling revitalized, a trip to the spa can be...
Industry News – October – November 2024

Industry News – October – November 2024

The Mental Health Benefits of Regular Spa Visits Our mental health is currently in a crisis with 23% of all Americans dealing with a mental health disorder and 5% stating they have considered self-harm or worse, we need to prioritize our well-being. Stress, anxiety,...