How to Create a Game Plan for Your Goals

On March 9, 2017

Want to reach your goals? Start with small changes. We all have objectives we want to hit. This includes our personal goals and our goals for our companies. Unfortunately, most of us never draw up a roadmap for how we are going to reach our targets. When we look at why this is, it usually […]

Top 10 Tips to Increase Your Spa’s Profitability

On February 10, 2017

[1] Simplify your Menu Structure A well designed and structured spa services menu can provide the essential flexibility to book services, schedule resources and run promotions that maximizes your Spa’s bottom line. For each treatment, understanding the associated range of your labor costs and true profit margin is critical in this planning exercise. Strategizing to […]

Favorite Spa Marketing Ideas: Create An Experience

On February 8, 2017

Stress. Tension. These are countermine to the human ideas of rest and relaxation. Your elegant, while welcoming, spa can alleviate these unnecessary cruelties from your customer’s lives – you know this to be true. You also know that business would be rushing in, if only others knew this to be true as well. Here are […]

Fall in Love with Generating Leads

On February 2, 2016

~By Dori Soukup As I consult with spa owners, the one thing I often find missing is a lead generation strategy and the lack of focus on lead generation and nurturing leads. How about you? Do you have a strategy to lead traffic to the spa and cause the phone to ring? In this article, […]

9 Steps to Map Out Your Spa’s Success for 2016

On January 8, 2016

~By Dori Soukup 1. Set your goals. Napoleon Hill, the author of one of my favorite books, Think and Grow Rich said, “A person without a goal is like a ship without a rudder.” You don’t want to live without defined goals. Write out short and long-term goals for your business and your personal […]

On November 3, 2015

Holidays already? Yes! If you don’t start planning now, you won’t be able to maximize on your true potential and have something to cheer about! Mapping Out Your Spa Holiday Strategy You know the saying, “People don’t plan to fail. They fail to plan.” It’s true! That is why I want you to block some […]

On October 2, 2015

On September 3, 2015

On August 6, 2015

It’s that time of year alread… time to start planning for a successful holiday season. Don’t know where to start?? We can help! Gift cards are one of the most popular gift-giving options among consumers. Studies show that about 81 percent of American adults will purchase at least one gift card during the holiday season according […]

On July 6, 2015

In the early 1980s, American Airlines’ goal was to increase retention and provide their clients with something extra special. The airline created the first frequent flyer program that allowed travelers to accrue miles and gain benefits as long as they were flying with American. American Airlines was one of the first companies to offer a […]

Investing In Your Team

On March 31, 2015

“The services delivered by spas to their customers are fundamentally about the power of human touch and human interaction. As such people are at the heart of a spa. People are a spas greatest asset and are essential to its success, but people are also typically a spas greatest expense and greatest challenge.” Global Spa […]

Reinvent Your Business! Volume I

On March 4, 2015

Reinvent Your Business is a spa specific coaching program designed to provide you with strategies, systems, and solutions to help you reinvent your business and elevate your success! Imagine receiving one hour of great coaching per month to help feed your mind, keep you focused, and on track to be more productive and make more […]

Top 5 Key Social Media Infrastructure Suggestions

On March 2, 2015

Setting up the appropriate social media infrastructure is essential to making your social media marketing strategy truly effective. Social media these days is a key element to any marketing strategy. Here are 5 key elements of social media infrastructure that are essential to make it all work and to benefit from your social media marketing strategies.

On October 31, 2014

According to recent spa industry statistics, the global Spa and Wellness market has been on a steady incline since 2007, growing by nearly 12.7% annually. Just in the past 6 years, revenue earned by spa services has increased by $34 billion dollars, going from $60 billion in 2007 to $94 billion in 2013. […]

Advance Business Training (Complimentary)

How to Create a Game Plan for Your Goals

Top 10 Tips to Increase Your Spa’s Profitability

Favorite Spa Marketing Ideas: Create An Experience

Fall in Love with Generating Leads

9 Steps to Map Out Your Spa’s Success for 2016

7 Steps to Your Spa’s Holiday Success!

Have a Profitable Holiday Season with Facebook Marketing

Six Essential Steps to Attract and Retain Male Clients

Preparing for the Holidays…10 Gift Card Success Strategies

Loyalty Programs

Investing In Your Team

Reinvent Your Business! Volume I

Top 5 Key Social Media Infrastructure Suggestions

Spa Industry Statistics