- On August 15, 2018
“It Takes A Village”
I get the sense that the term “community” “tribe” or “village” is really hot now in the marketing, advertising, and especially in our spa industry, because it alludes to a group of people that have loyalty towards a specific cause with common ideals and goals. When I think back to when and why I started the Florida Spa Association 10 years ago, it was with the intention to unite our Florida spa leaders with the sole purpose of contributing opportunities for our spas to connect, share their expertise and benefit from each other.
The FSA was established making it our mission to become the finest destination for a spa experience in the country. Throughout the years we invested in this undertaking as we shaped the FSA to be built around the belief and professionalism of our spa peers working together to contribute through education and networking. We teamed up in a united effort to become woven into the fabric of our spa space and build a thriving spa community, a village. We were and continue to be committed to offering tools for our spas in bettering the experience of guests, employees, management, as well as its colleagues. Investing in our community, we are not formed exclusively for the purpose of connecting buyers with vendors, nor for social interaction alone. Our goal is to improve the environment of our industry as a whole. We believe in value-driven business and the need to contribute to our Spa community.
Recently we created and launched “THE SOURCE”, the educational arm of the FSA as a new platform to have our finger on the pulse of everything happening in our spa community. We believe that education is a vital part of our philosophy by bringing value and knowledge to our membership base and grow our village.
Our vendors play a vital role in our association and in our community. Our ability to connect our spas and vendors whether it’s through events and/or other means of communication is key in successful vendor/spa relationships. Building relationships, investing in each other and being on the same page ensures that objectives and goals are met with a high degree of satisfaction. And as they say, “It’s all about relationships.”
When it came to structuring the FSA along with our Advisory Board, Committee Members, Spa affiliates and Vendor partners, one of the most important things we found is that we have much in common. When we share with the people around us – no matter how small or insignificant it seems – it can help us make connections and accomplish things we never realized we could. Together we built a village!