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      Florida Spa Association forms strategic alliances with CFSA and FSMA

      According to Moses, the collaborations further support each organization’s members while benefiting the greater wellness industry Credit: Shutterstock/Microgen

      Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.) According to Moses, these mutually beneficial collaborations further support each organization’s members while benefiting the greater wellness industry to raise the bar in education and standards.

      “For the past 12 years, I’ve been exclusively invested in supporting the spas in Florida with the intention to create a community that provides value and unity,” she said.

      “FSA is founded on authenticity and transparency – and delivering what we promise has made us a trusted resource for Florida spas and brands.”

      The FSMTA strategic alliance supports spa leaders and massage therapists within the Florida Spa Community.

      At the top of the agenda includes new regulatory compliance for COVID-19 measures and crucially, the Florida Human Trafficking requirements, which establish new professional obligations including newly required signage and training for massage therapists which must be completed by 1 January 2021.

      To support this initiative, FSMTA Board member Ian McIntosh joined the FSA Regulatory committee.

      “Together, we’re much more effective at providing vital information for our industry concerning breaking state guidelines and regulations, as well as offering exciting educational opportunities for our providers,” said Moses.

      “We quickly rallied around a statewide effort to get the word out about human trafficking, in particular using continued education courses and designated established manager requirements to our respective memberships”

      CSFA is the national association for fitness, spa and wellness professionals in the private club industry.

      FSA and CSFA plan to collaborate on education, resources, and events through the shared commitment to supporting wellness initiatives in the state of Florida.

      Katherine Lord, MSW and MD for CSFA and sister association CMAA, is passionate about integrating a holistic, wellness-driven perspective into CSFA’s initiatives and supporting the spa industry workforce.

      “We look forward to working with Ilana and the FSA leadership to deliver critical educational and professional materials to both CSFA and FSA members,” she said.

      “Our State is a spa haven, and as Floridian operators, there’s so much to gain in our collaboration locally,” said Charlotte Prescott, spa director at Fisher Island Club and current FSA president.

      https://www.spabusiness.com/wellness-news/Florida-Spa-Association-forms-strategic-alliances-with-CFSA-and-FSMA/346701

      Media Contact:
      Nancy Griffin, Principal
      Contento Marketing
      nancy@contentomarketing.com
      415.987.0012