The First Annual FSA Pop-Up Spa event at The Spa at Auberge Beach on the evening of July 25th was a big SUCCESS! We can hardly wait to celebrate another Pop-Up at our unparalleled Florida Spas along with our champion Spa Leaders and first-rate Vendor partners!
What is a Pop-Up? In the retail world a ‘pop-up shop’ is opened temporarily to take advantage of a faddish trend or seasonal demand. The need for products sold in pop-up retail is temporary or related to a particular holiday.
In the spa space, we started Pop-Up Spa to create a social environment and highlight a spa property in a short period of time, typically an evening gathering to include vendors that exhibit their products to spa leaders.
The Florida Spa Association presented the first annual Pop-Up Spa event to draw attention to the newly built, ultra-luxury waterfront Auberge Beach Residence in Fort Lauderdale. The Pop-Up was hosted by Linda Higgs, the Spa Director at Auberge who is also the FSA Board Chair.
The evening was nothing short of an esteemed and exclusive opportunity to socialize (meet, mix and mingle) with top spas leaders and prominent vendors that displayed prestigious products.
Throughout the main level of the spa Vendors in attendance presented their new and trendy products, which was featured in the boutiques, retail area, salon, beauty bar and mani-pedi station.
The upper level of the spa featured lavish treatment rooms in an open door setting. Our spa peeps meandered from room to room meeting with quality skincare vendors that offered luxury mini treatments and demonstrated high quality devices for our guests.
Wine was passed around throughout the evening while an artistic display of a scrumptious charcuterie was offered to satisfy everyone’s pallet.
The evening was a delightful occasion served up with style and elegance. This was the initial start of Pop-Up’s that the FSA plans to continue to provide for our Florida community. This is intended to highlight our extraordinary spa properties and continue to support our platform for connecting our spas and vendors.