The spa and wellness market has grown and expanded their reach over the past few years. Spas are no longer just a place to get pampered with a massage or facial. Instead, they are a place where people turn to change their lives for the better through means of natural products, mindful living and healthy, stress relieving activities. Spas and the global wellness market are comprised of many different aspects including but not limited to resorts and retreats, healthy hotels and fitness centers. As the market continues to expand, more niches will start to emerge as wellness entrepreneurs discover new market demands to capitalize on. Below are some up and coming spas and global wellness market trends to keep your eye on over the next year.
Healthy Hotels and the Wellness Tourism Industry
While the “healthy hotel” concept isn’t a new idea, you can expect to see more hotels following suite in 2015. This will be especially true in destinations that have a high traffic of international travelers staying for either business or leisure. Last year the Las Vegas, MGM Grand’s “Stay Well” rooms received praise for their innovative approach to promoting healthy eating, fitness and restorative travel. These rooms where so popular among guests that the MGM Grand has tripled the amount of wellness rooms in order to meet the growing demand.
Healthy hotels are just a small part to the Wellness Tourism Industry. Recently, wellness ventures have expanded to include perhaps the most stressful aspect of travel: airports. Gyms, spas, and healthier food options are showing up in many different airports around the world. Does this mean we will start to see health conscious, less stressful, roomier airplanes? Most likely…but don’t count on your common airline such as Delta, or Southwest adapting this type of plane anytime soon.
Hot Spring Spa Retreats
Spa retreats are making a big splash in Spas and the global wellness market. Typically considered a part of spa tourism, spa retreats combined health restoration and vacation into one experience. Most recently, Hot Spring spas have been on the wellness retreat radar as a new and upcoming trend. Hot Spring Spas are intriguing for many reasons. Found throughout the world, hot springs are unique in every sense, right down to their mineral properties. These retreats also offer a way to experience new and exciting destinations. Hot springs also fall into other trending topics such as sustainability and organic healing. This allows hot spring spas to attract a much larger demographic. Last but not least, hot spring spas can often be an affordable day activity, allowing people to share a stress relieving social experience with friends and family. What new retreat trends will we see next in the spas and global wellness market? Natural Mud baths, perhaps?
Activities and fitness classes that involve “floating” or “suspended-gravity” are becoming more common as people start to crave an escape from gravity’s pull. This is perhaps the oddest trend currently floating around the spas and the global wellness market. Spas all around the world are introducing weightless flotation tanks, anti-gravity massage beds and cloud-like floating pods to their list of services. An even bigger presence of anti-gravity wellness has been seen in the fitness industry. Yoga has been gaining popularity for quite some time and followers are always looking for new and exciting forms. Not that long ago Bikram, or hot yoga, swept and captured the yoga community but has since become old news. This has left yoga enthusiasts craving something bigger and better and aerial yoga may be the answer. Additionally, new exercise equipment, such as anti-gravity treadmills, is already on the market and can be found in some gyms and spas around the world.
Call (954) 475-1246 to learn more about spas and the global wellness market. Florida Spa Association is Florida’s favorite spa and wellness resource.