Spa Director, The Spa at Shula’s
The FSA is honored and proud to place a spotlight on Linda Higgs, the Co-Chair of the Advisory Board for the Florida Spa Association. For over 3 years, Linda has found a passion for connecting Spa Vendors with Spa Directors to super-charge their business opportunities and networking. Warm hearted with an abundance of social grace and talent, Linda has been a cherished and valuable asset to the FSA, contributing to its growth and success.
Linda is a graduate of Florida International University with a major in Marketing and International Business and has a long history of serving on professional boards starting with her first post as the President of the American Marketing Association. Her various events and activities to give back include the annual Miami Dolphins Cycling Challenge and fundraiser in support of cancer research.
Linda entered the spa industry as Spa Director at Shula’s in 2008 and continues to run the successful day spa. Prior to this, she was the Director of Sales for Don Shula’s Hotel & Golf Club for nearly 10 years. Linda has put her talent for sales and marketing to work, keeping the business fresh and ever-changing with continual growth in revenue, profit, retail product sales and service offerings.
Linda enjoys spending time with her family and is a mother of two very active teenagers. A fitness and wellness enthusiast and lover of all things art; fashion, dance, visual arts, culinary arts, travel, and beauty.
Linda’s organization and time management skills are her strengths that help her to multi-task through her week and keep a healthy balance in her life. Linda’s ethos is “everything is better when you come from a positive place”. Her cheerful friendly smile shows her true love of life and people.