The spa and wellness industry has never been more exciting. Health awareness efforts have been on the rise for some time now but it wasn’t until recently that people began to change their habits and routines. Natural foods, regular exercise and stress reducing activities are a vital part to extending life expectancy. While technology and modern engineering have made life easier, it has in turn spawned an increase of stress and instated a worldwide obesity epidemic. It is clear, wellness efforts have never been more important and 2014 is just the beginning to this flourishing trend. Experts project that the spa and wellness industry will hit a trillion dollars by 2017. This number doesn’t come by surprise. Every day new spa and wellness centers are sprouting from the ground, eager to provide vital health information and stress relieving services. While the stereotypical “spa” is not a new concept, there is an obvious shift occurring in these preexisting establishments. As people become more conscientious of their health, many traditional spas that once only offered massages and facials have adopted new services related to health and wellness.
The Spa and Wellness Industry Shift
The spa and wellness industry is no longer just a facility where people go on occasion (if that) to enjoy a quiet facial or massage. Slowly but surely, they are morphing into a sort of community center where people can reinforce their healthy habits amongst those with similar objectives. Health awareness efforts have intrigued people to learn more about spa and wellness centers, fueling the recent boom in the professional spa industry. With a shift in mindset, come new opportunities. The influx in demand for information, products and new services related to the spa and wellness industry has created a whole new market. While this has created new business opportunities, it has also raised a big question for spa centers: How do we stay on top of this quickly evolving industry and provide customers with the best new products and services? The obvious answer may be research. While research is important, it is extremely time consuming and when you have a business to run, it is easy to push it to the wayside. The best solution often lies right within your community: Spa associations. Local associations are a great way to stay in front of any industry, including the spa and wellness industry. With a membership to your local spa association, you can rely on them to do the research and provide you with the latest information and products within the industry. Typically you are given access to their extensive database of resources to use at your pleasure, along with a set amount of spa events throughout the year. These spa events can consist of many things including: Industry speakers, product and service demonstrations, new product testing and much more. It is no secret that spa and wellness industry is booming. If you have a spa business, there is no better time than now to start thinking about the future. How will you keep a head of the curve? Does your spa offer everything that it should? How can you improve?
Call (954) 475-1246 today to learn more about the future of the spa and wellness industry and how our experts at the Florida Spa Association can help you grow your business! We are the most trusted resource in the spa and wellness industry, providing a wealth of information to members as well as building long lasting relationships with vendors.