Facebook should be part of your marketing mix this Holiday Season. It’s a great way to reach your fans and inform them of all the exciting offers you have going on.
Here are some simple things you can do to turn your fans into paying clients.
- Create enticing ads and target your audience.
- Offer specials that are available for Facebook fans only.
- Offer tips to make gift giving easy.
- Use images to attract attention.
- Create engagement with contests.
- Promote offer: Nominate a family in need—or other charitable contribution.
You can also connect with charitable organizations to support a cause you believe in that’s popular with your clients. You can help someone and get increased exposure from the extra activity that comes from interacting with a cause.
You may also launch the 12 days of Christmas promotion. You can offer a different special every day for the 12 days leading up to Christmas. We recommend that you tie in a daily email for 12 days, in addition to Facebook.
The success of all of these depends on the relationship you have built with your followers beforehand. The more committed you are to building your base ahead of time, the more success you will have with all of the other activities. Facebook and social media are not just for putting offers in front of your fans when you want to sell something. You have to build and nurture the relationship beforehand.
Want to learn more about how to turn your fans into paying clients? Watch the Smart Facebook Marketing webinar series. We taped the whole series, so it’s not too late to learn and make your last quarter a big success!
Article by Dori Soukup, Founder and CEO of InSPArationManagement.com