“Corporate Wellness Solutions During Slow Season”
If you are a traditional Florida spa, then most likely, you are experiencing a slower time of year. This is the perfect time to work on things that get pushed aside during peak season…things like employee development, property updates, and placing focus on your community.
It is possible to take the healing benefits of spa outside your four walls.
Have you ever considered aligning your brand with businesses and becoming a strategic wellness partner for corporations? You will want to make initial contact with the human resources department to ask questions about employee wellbeing and determine their interest and what initiatives they have in place. It is possible to create a program of classes and services that works for their business. You can offer chair massage, fitness classes, nutrition insight and wellness lectures. Create incentives for employees to visit your location, such as employee stress-reducing packages and wellness events.
If you can go in with a comprehensive on- and off-site plan and a full list of resources, you have the opportunity to help the company achieve their wellbeing goals. In turn, your brand builds a long-term relationship with the corporation and gains access to their employees.
Other tips for engaging in corporate wellness:
- Before reaching out to companies, become an expert on the corporate wellness concept by familiarizing yourself with current research and articles. By being current on this information, you will boost your confidence when ready to start contacting these organizations and they will be more likely to trust you.
- Narrow down the corporations with which you want to work and ask the HR or corporate wellness leader if they purchase rewards for employees. If they do, offer gift certificates from your facility as employees perks.
- Create packages that are specifically beneficial for the employees you want to reach. For example, is your business located in a town where people work in factory jobs and do a lot of repetitive movements? Figure out the needs the company you are approaching will most likely have and customize packages and services to address these needs.
With all that to think about, the most important first step you can take is to set the intention to make wellbeing a focus at your property. When you set this intention and solicit input from your peers and teams, you will find your own unique way to incorporate this into your culture, reaping the benefits for many years to come.
Let me know if you have any questions… firstname.lastname@example.org
About the Author: Debra K is the host and executive producer of “The Journey into Wellbeing” TV series on PBS; author of the business book, “Success from the Start; is a featured expert for Spafinder; the Co-chair for the FSA Education Committee and is a member of the advisory board for New Beauty Wellness. She is the founder of Well World, Inc, which offers consulting, branding and video production for wellness-based brands. Debra is based in Florida and may be contacted at dk@JourneyIntoWellbeing.com.