This month’s question is:

“How do we get customers into our spas on a sunny summer day?”

The beaches and pools are our biggest competition. On sunny days, everyone is out on the beach, in the pools, walking the boardwalks, and enjoying the great outdoors!

What can you do to generate more business for your spa?

Go where the people are – The Pools!!

• Create Cabana/ Poolside Treatments
  • Foot/Leg Massages
  • Scalp Massages
  • Back, Neck, Shoulder Massages

• Keeping it cool!!! Walking around the pool with misters, complimentary to cool down people and……..
  • Hand out Spa Menus
  • Hand out Samples of Sun Products
  • Promotions and bounce backs for your spa

• Create Midday and End-of-Days Special
  People like to take breaks during the hottest part of the day and at the end of the day
  • After Sun Treatments (Treatments for sunburn)
  • Hydrating Treatments (Face and/or Body)
  • Relaxing and Soothing Treatments
  • Revitalizing and Energizing Treatment – Your After-Sun pick-me-up (The sun tires people)

• Create special treatments specific to sun worshipers
  • Soothing treatment for sunburn
  • Hydrating treatment for parched skin
  • Bronzing treatment for fair-skinned people to help avoid tanning salons

• Create “sun fun” spa collateral materials
  • Specials on treatments
  • Bounce backs
  • Treatment menus promoting sun-specific treatments
  • Specials on retail products specific to sun protection

• Promote Retail Products
  • Offer free samples to promote products
  • Offer specials on Sun Protection Products
  • Soothing Products and After Sun Products
  • Lip Protections
  • Offer Cover ups, Hats, Sunglasses

Protect your staff:

• Keep your service providers protected
  • Make sure they are cool, hydrated, and protected
  • Provide sun protection
  • Provide light, breathable clothing or UV protected clothing
  • Limit the schedule to no more than 2 hours – outdoors